Every business should be tracking its marketing efforts, says Rizwan Ahmed CPA. What you track will depend on your goals, but there are some key metrics that all businesses should monitor. By tracking these metrics, you can get a better understanding of how your marketing campaigns are performing and make necessary adjustments. Here are nine things to track in your marketing efforts.
Rizwan Ahmed CPA Lists The Marketing Metrics Your Business Should Track
1. Overall website traffic
The number of visitors to your website is a good indicator of the reach of your marketing efforts. According to Rizwan Ahmed CPA, by tracking overall traffic, you can see how effective your campaigns are in terms of generating interest and bringing people to your site.
2. Traffic sources
Where is your traffic coming from? Knowing the answer to this question can help you focus your marketing efforts more effectively. If most of your traffic is coming from organic search, for example, then you know that SEO is a key driver of website visits.
3. New versus returning visitors
Are people coming back to your website? If so, that’s a good sign that they find value in what you have to offer. Tracking the percentage of new versus returning visitors can help you gauge the stickiness of your content.
How long are people spending on your website? Which pages are they spending the most time on? Tracking engagement metrics can give you insights into which content is resonating with your audience and where they’re dropping off.
5. Form submissions
Are people filling out forms on your website? If so, that’s a good sign that they’re interested in what you have to offer. Forms can be used to sign up for a newsletter, request more information, or even make a purchase.
A conversion is any action that you want a visitor to take on your website. This could be anything from signing up for a newsletter to making a purchase. By tracking conversions, you can see which of your marketing efforts are yielding the most results.
7. Bounce rate
The bounce rate refers to the percentage of visitors who only view a single page on your website before leaving it. A high bounce rate can be an indicator that something is wrong with your website or that your content is not relevant to what people are looking for.
According to Rizwan Ahmed CPA, an exit is any instance where someone leaves your website from a specific page. By tracking which pages have the most exits, you can see where people are dropping off and make changes accordingly.
9. Social shares
If people are sharing your content on social media, that’s a good sign that they find it valuable. Tracking social shares can help you gauge the reach of your content and how well it resonates with people.
Rizwan Ahmed CPA’s Concluding Thoughts
If you’re not tracking your marketing efforts, you could be wasting time and resources on strategies that aren’t giving you a return on your investment. Knowing what to track can be daunting, but it doesn’t have to be. Use this list of metrics as a starting point for understanding what is most important to track in your marketing efforts. Depending on your business goals, you may want to focus on different aspects of your marketing strategy. According to Rizwan Ahmed CPA, by regularly assessing the performance of your marketing campaigns, you can ensure that you are getting the most out of your efforts and moving closer to achieving your business goals.